Maison Sambin: Looking back on 2023

The year 2023 marked a decisive turning point for Maison Sambin, brilliantly illustrating the success of its journey from creation in 2018 to market introduction at the end of 2022. After years of meticulous development and artistic refinement, our young perfume house was finally able to reveal its unique expertise and creative vision to the world.

The eagerly-awaited launch exceeded expectations, propelling Maison Sambin into the prestigious spheres of perfumery. With a strong identity and creations that combine tradition and innovation, the brand has managed to stand out and captivate a demanding public, marking a promising start in the competitive world of luxury fragrances.

In March 2023, we were honored to take part in the Esxence trade show in Milan, a key event in the world of niche perfumery. This participation was an exceptional opportunity for us at Maison Sambin to immerse ourselves in an environment rich in business opportunities and olfactory encounters. At the heart of this prestigious show, we had the privilege of dialoguing with several renowned perfumers and brand founders, whose expertise and vision enriched our understanding of current and future trends in perfumery.

This experience was crucial for our start-up in a very closed and competitive sector. It enabled us not only to showcase our unique creations to a discerning international audience, but also to forge valuable links with key players in the industry.

What’s more, the visibility and recognition we gained at the show played a fundamental role in establishing our brand in the competitive landscape of haute parfumerie, positioning us as a promising emerging fragrance house.

In July 2023, our integration into Printemps Haussmann, specifically into the Scent Room, marked an important milestone for Maison Sambin. This prestigious space, recognized as one of the most selective stores in Paris, is dedicated to showcasing authentic, high-quality French brands. Our presence at the Scent Room not only reinforced our image as a French brand of excellence, but also provided an ideal platform to reach a passionate, connoisseur audience.

Being selected by Printemps Haussmann testifies to our commitment to authenticity and exceptional quality. This has enabled our creations to rub shoulders with the best perfumes in the world, offering increased visibility and direct access to lovers of fine fragrances. The Scent Room is a place where every fragrance tells a story, and ours has captivated and seduced a demanding clientele looking for unique scents that stand out from the ordinary.

This integration was also a recognition of our craftsmanship and our contribution to theheritage of French perfumery. It has consolidated our position in the sector and opened up new business opportunities, enabling us to forge closer links with perfume lovers in search of extraordinary olfactory experiences. In short, our presence at Printemps Haussmann has been an essential driver of our growth and influence in the world of luxury perfumery.

New outlet at Parly 2

In September 2023, Maison Sambin took another significant step forward by establishing a partnership with the Foudafrique boutique, located in the prestigious Westfield Parly 2 shopping center. This specialized boutique, renowned for its rigorous selection of products from Africa or conveying African cultures, proved to be the ideal partner for our Yoruba collection.

This partnership with Foudafrique has not only strengthened our market presence, but also underlined our desire to celebrate and honor the richness of African cultures. The Yoruba collection, inspired by African heritage and traditions, resonates perfectly with Foudafrique‘s ambiance and clientele. This synergy has enabled us to reach a wider audience, interested in fragrances that tell stories and celebrate cultural diversity.

This partnership was also a great opportunity for Maison Sambin to further anchor itself in a world where perfumery meets history and culture. By working with Foudafrique, we were able to offer our customers a unique olfactory experience, while paying tribute to Africa’s deep and enriching roots. It was a key step in diversifying our offering and reinforcing our commitment to innovative, culturally conscious perfumery.

In October 2023, Maison Sambin broadened its horizons by partnering with Access Air, a leading private jet service operating flights between Paris, Monaco, and Dubai. This strategic partnership has enabled us to target a customer base accustomed to luxury products and an exclusive lifestyle.

By collaborating with Access Air, our fragrances have been introduced into a prestigious environment, offering passengers a unique sensory experience. This initiative has not only strengthened our brand image in the luxury sector, but has also enabled our fragrances to travel and appeal to a demanding international clientele. This partnership was an important step in enhancing the exclusivity and quality of our products, aligning them with the high expectations of luxury travelers.

BeautyWorld Middle East in Dubai

Continuing our international expansion, Maison Sambin marked its presence at Beautyworld Middle East in Dubai, a major event in the beauty and well-being industry. This participation was a crucial step for our brand, allowing us to fully immerse ourselves in the dynamic Middle East market.

At Beautyworld Middle East, we had the opportunity to present our fragrance collections to a diverse and international audience. The show was an ideal platform to showcase our unique expertise and passion for exceptional perfumery. The direct interactions with visitors, buyers and industry experts were invaluable, not only enhancing Maison Sambin‘s visibility, but also creating significant business links.

The exchanges and meetings held during the event opened the way to numerous business opportunities around the world. Our participation has also been an effective way of understanding market preferences and trends in different regions, which is essential for adapting our strategies and offers to a global audience. All in all, Beautyworld Middle East was an important springboard for Maison Sambin, strengthening our international network and affirming our place in the global arena of luxury perfumery.

New outlet in Levallois

In December 2023, Maison Sambin reached a new milestone by establishing a collaboration with Maison Ezinris and La Belle Rose, a prestigious boutique in Levallois specializing in luxury designer brands. This partnership represented a significant step forward for our brand, enabling us to join forces with entities sharing our passion for excellence and high-level craftsmanship.

Rose Poungom Ezinris is renowned for its meticulous selection of luxury brands, offering its customers an exclusive and personalized shopping experience. By integrating our fragrance range into this refined space, Maison Sambin has not only raised its profile with an elite clientele, but also strengthened its positioning in the luxury segment.

This collaboration was an opportunity to showcase our creations in an environment that valuesoriginality and superior quality, values also shared by Maison Ezinris and La Belle Rose. This has enabled our fragrances to stand out and captivate customers looking for unique experiences and authentic luxury items.

The presence of Maison Sambin in such a setting also confirmed our commitment to maintaining a standard of excellence in all our initiatives. This partnership was a strategic step in expanding our distribution network and continuing to forge strong links with luxury fragrance lovers in Levallois and beyond.

The year 2023 was an exceptional and transformative period for Maison Sambin, marking a decisive turning point in our trajectory. During the year, we solidified our presence in the luxury fragrance industry, establishing Maison Sambin as a brand of renown and innovation.

From our high-profile participation in the Esxence trade show in Milan to our integration into the prestigious Printemps Haussmann store, from our strategic partnership with Access Air private jets to our influential presence at the Beautyworld Middle East trade show in Dubai, each step has helped to broaden our international reach. The year was punctuated by fruitful collaborations, notably with Maison Ezinris, strengthening our link with luxury customers looking for exclusivity and quality.

These successes reflect not only our commitment to excellence and innovation, but also our ability to create fragrances that tell stories, awaken the senses and celebrate cultural diversity. In 2023, Maison Sambin not only demonstrated its unique expertise, but also its ability to navigate and stand out in a competitive market.

Looking to the future, these achievements lay a solid foundation for our continued growth and our aspiration to become a key player in the world of luxury fragrances. The year 2023 will be remembered as a key year of development, recognition and expansion for Maison Sambin.

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